You know when something sweet and good punches you in your soul? That’s the Jamtola Rosogolla of Jessore — a local legend that’s not only sweet, but also feels like a hug from history. From Jamtola Bazar, Sharsher sub-district in Jessore, Bangladesh, it’s not your regular, syrupy ball; it’s a heritage treat with a cool story.
The sweet is inspired by humble beginnings back in 1955, when a tea-seller called Sheikh Sadek Ali conjured up something exceptional. Jump forward 70 years or so and Sadek Golla is still getting long lines every morning at his same spot at Jamtala bazar, Sharsha, Jessore.
When Sadek Ali died, his six sons — Anwar, Alamgir, Shahinur, Shahjahan, Jahangir and Nuruzzaman — took over, and they built the operation to nine outlets scattered across the district.
What Makes It So Special?
- Made from local cow milk & traditional techniques: They curdle milk (chhana), add semolina, knead it smooth, and roll into dumplings. That magic is a byproduct of cooking over an earthen stove with very little sugar and no added chemicals — 100 percent legit taste.
- Soft, lightly browned and lightly sweet: Unlike the white version of a rosogolla that you might be used to, in a sugary syrup, these are treated to a gentle browning and balancing, providing a longer cook for that color without your getting that sugar rush.
- Styles for days: There are two kinds — white ones in warm syrup, and the light-brown Sadek Golla. Each shop provides four size options and ranges from 5 to 30/product.
Also Read: Best Sweet Shops in Jessore
Buzz From the Streets & Sweet Tooths
- Diabetic-approved feels: Reviewers say these treats are easy on your sugar — ideal for anyone who needs to monitor their glucose. Even a diabetic local excise officer can’t help himself.
- Nationwide fan club: Despite being unavailable in most of the country, Bangladeshis living abroad consistently ask for Sadek Golla. “Melts in your mouth… always unsatisfied.” That’s high praise for a Texan fan!
- Remembering home: People who’ve left their home countries and want it back. One former student said they’d eat 40 at a time after their parents went out — now that’s dedication!
How They Keep the Magic Alive
They churn out some 2,000 kg of these sweets every day — and increase production for any festival or ceremony. Around 20 workers are already there by 6 a.m.; the sweet shop opens around 9.
Monthly output can spike to 300,000 to 500,000 pieces, as needed — and yes, they receive orders from Dhaka and beyond.
But, as with Sadek Golla, not all are created equal — some imitators in Dhaka just don’t hit the vibe of the original. The only ones that count are the ones made in Jamtala, locals say.
And you know what else — even the Prime Minister once dropped by the Jamtala bus stand to pick up a pack while she was passing through — now that’s an endorsement!
What Fans Say (Real Talk)
From a Googler mapper:
- They are sold by packets, not by weight. 10 pieces (small) or 5 pieces (large) sizes available. It’s about ৳130 per pack — so worth it.
- Their review: “Soft, not too sweet — like a sponge, only better. It really hit the spot.”
Accessibility: A Big Vibe
One of the real flexes? This isn’t some VIP-only dessert. It’s available by the piece or by the kilo. It’s inexpensive, sold all over (including at Sadek’s sweet shop in Jamtola Bazar) and it even ships out — to Bangladesh and beyond.
Why It Stands Out
Consistency is Key: It must always be the same taste, the same vibe.
- Pure & Simple: No funky junk, just nature’s finest milk-and-sugar.
- Scant Syrup: Can’t stand the overly sweet?
- Diabetic-Friendly: Incredibly easy on sugar.
- Totally Affordable: Why should sweet dreams be a luxury?
- Filled with Heritage: A Tradition in Every Taste.
Also Read: Jessore famous food
Jamtola Rosogolla (the sweet is also known as Sadek Golla) A mouth watering piece of soft rosogolla is found at the remote Jamtola Bazar of Jessore. Made by Sheikh Sadek Ali, it’s notorious for its stable, low-sugar sweetness and long historical reign. Inexpensive and available everywhere, it’s a Bangladeshi sweet that’s stealing hearts across the country, one tender nibble at a time.
Frequently Asked Questions
Q1: What is Jamtola Rosogolla?
A: A famous sweet from Jessore.
Q2: Who created it?
A: Sheikh Sadek Ali.
Q3: Who runs it now?
A: His six sons.
Q4: What makes it special?
A: Pure milk, low sugar.
Q5: How is it different from regular rosogolla?
A: Browned and less sweet.
Q6: How many types are there?
A: Two types.
Q7: Is it diabetic-friendly?
A: Yes.
Q8: How much does it cost?
A: Around ৳130 per pack.
Q9: Can it be shipped outside of Jessore?
A: Yes.
Q10: How much is produced daily?
A: About 2,000 kg.
